Media Consultancy for Brands & Agencies

Introduction:
In 2025, brands are navigating a fragmented media landscape with countless channels, platforms, and audience segments. Expert media consultancy helps brands make sense of this complexity, optimize spend, and achieve measurable impact.

Global Benchmarks:

• 68% of global CMOs rely on external media consultants for strategic planning (Deloitte, 2024).
• Consultancy-led campaigns see 25% higher efficiency than in-house managed campaigns (WARC, 2024).
• Cross-channel consultancy improves ROI by 30% (Nielsen, 2024).

Pakistan Insights:

• Media fragmentation is accelerating with 55% of ad spend shifting to digital.
• Brands using consultancy services report 2x better budget optimization.
• Consultancy-led campaigns achieve higher engagement in urban and rural markets alike.

Conclusion:
Media consultancy ensures smarter investments and better results.

CTA: Partner with PKX Marketing for consultancy services that optimize budgets and maximize ROI.

References:
Deloitte (2024), WARC (2024), Nielsen (2024), PAS (2024)

How Agencies Benefit from Media Consultancy – Collaboration & Efficiency

Introduction:
Media consultancy is not just for brands—it also empowers agencies. By leveraging consultancy expertise, agencies can improve campaign efficiency, access better research, and provide enhanced value to their clients.

Global Research:

• Agencies using consultants report 20% faster campaign delivery times (PwC, 2024).
• Access to advanced research tools improves targeting by 35%.
• Collaborative consultancy improves client retention by 28%.

Pakistan Insights:

• Agencies in Pakistan face gaps in digital expertise, making consultancy essential.
• Media consultancy provides training and frameworks that improve execution.
• Consultancy support helps agencies scale services to match multinational standards.

Conclusion:
Agencies leveraging consultancy can scale faster and deliver greater client impact.

CTA: PKX Marketing partners with agencies to enhance efficiency and collaboration in campaign delivery.

References:
PwC (2024), PAS (2024), Deloitte (2024)

Global & Pakistan Case Studies: Media Consultancy Driving ROI

Introduction:
Case studies demonstrate the tangible impact of media consultancy. Both globally and in Pakistan, consultancy-led campaigns consistently deliver higher ROI.

Global Examples:

• A Fortune 500 brand achieved 35% ROI uplift through AI-driven media consultancy (Accenture, 2024).
• Consultancy-led cross-channel planning reduced wastage by 22%.
• Agencies using external consultancy improved global campaign consistency across 40+ markets.

Pakistan Case Studies:

• A Pakistani FMCG brand optimized its TV-to-digital mix, improving sales by 18%.
• A telecom company achieved 3x higher engagement by adopting consultancy frameworks.
• Consultancy services helped SMEs achieve global-standard execution on limited budgets.

Conclusion:
Case studies show consultancy is not a cost but an investment in efficiency and growth.

CTA: Work with PKX Marketing to replicate global best practices for local success.

References:
Accenture (2024), PAS (2024), Deloitte (2024)