Media Audit

Introduction:
By 2025, the role of media audits has expanded as brands face rising ad costs and fragmented media channels. Audits provide transparency, accountability, and insights into campaign efficiency.

Global Benchmarks:

• 70% of Fortune 500 companies conduct annual media audits (PwC, 2024).
• Audited campaigns see 20–30% efficiency improvements (WARC, 2024).
• Transparency in media buying reduces budget wastage by 18% (Accenture, 2024).

Pakistan Insights:

• Only 25% of brands in Pakistan currently conduct structured media audits.
• Companies that adopt auditing frameworks report 2x better budget utilization.
• Lack of auditing often leads to inflated costs and under-delivery by agencies.

Conclusion:
Media audits ensure accountability and maximize efficiency.

CTA: Partner with PKX Marketing for media audits that deliver transparency and ROI.

References:
PwC (2024), WARC (2024), Accenture (2024), PAS (2024)

Global vs Pakistan Media Audit Practices – Transparency & ROI

Introduction:
Media audits differ globally and in Pakistan. While global brands have embedded audits into their annual processes, Pakistan is still evolving toward structured audit practices.

Global Research:

• Europe and North America lead in media audits with 80% adoption (Statista, 2025).
• Audits improve ROI by 28% globally.
• Audit firms increasingly use AI to detect inefficiencies in real-time.

Pakistan Insights:

• Audit adoption is growing slowly, with 10–15% annual growth.
  • Local FMCGs conducting audits report savings of PKR 200–300 million annually.
  • Transparency in Pakistan is improving but still limited compared to global markets.

Conclusion:
Pakistan is on a path toward structured audit adoption, with growing awareness of ROI benefits.

CTA: PKX Marketing bridges global best practices with local needs in media auditing.

References:
Statista (2025), PAS (2024), WARC (2024)

How Media Audits Reduce Wastage and Maximize ROI for Brands

Introduction:
Wastage in media campaigns is a global challenge. Media audits provide insights to eliminate inefficiencies and drive maximum ROI.

Global Trends:

• Audits reduce wastage in digital campaigns by 22% (McKinsey, 2024).
• Brands with regular audits outperform non-audited competitors by 18% ROI.
• AI-driven audits enhance fraud detection in digital ads.

Pakistan Context:

• Brands without audits overspend by up to 25% annually.
• Audit-backed campaigns achieve 3x better efficiency in media spend.
• Agencies that submit to independent audits gain higher trust from clients.

Conclusion:
Media audits reduce wastage and improve efficiency.

CTA: PKX Marketing ensures your campaigns deliver maximum ROI through comprehensive auditing.

References:
McKinsey (2024), PAS (2024), WARC (2024)