Qualitative & Quantitative Research

Introduction:
Market research is undergoing a transformation in 2025 as qualitative and quantitative methods converge. Brands globally and in Pakistan are leveraging hybrid approaches to gain a 360-degree view of consumers.

Global Benchmarks:

• 78% of global companies use integrated research models combining qualitative and quantitative data (Deloitte, 2024).
• Hybrid research improves decision-making accuracy by 32% (McKinsey, 2024).
• AI-powered qualitative analysis reduces research timelines by 40% (Accenture, 2024).

Pakistan Insights:

• Research adoption is growing among Pakistani FMCGs, telecoms, and startups.
• Local brands combining focus groups with survey analytics achieve 2x deeper consumer insights.
• Lack of structured research still limits SMEs in Pakistan from fully understanding consumer needs.

Conclusion:
The future of research lies in integration—bringing qualitative depth and quantitative scale together.

CTA: Work with PKX Marketing for hybrid research models that power accurate and actionable insights.

References:
Deloitte (2024), McKinsey (2024), Accenture (2024), PAS (2024)

Global vs Pakistan Research Practices – Data Depth, Consumer Insights & Applications

Introduction:
While global markets have standardized research frameworks, Pakistan is still evolving. Comparing global vs local practices highlights gaps and opportunities for growth.

Global Research:

• 82% of Fortune 500 companies conduct structured quarterly research (Statista, 2025).
• Consumer insights programs drive 25% higher marketing ROI globally.
• AI tools enhance survey accuracy by reducing bias and error rates.

Pakistan Insights:

• Research often remains limited to urban centers, with rural populations underrepresented.
• Only 35% of Pakistani SMEs invest in formal research.
• Local FMCGs that adopt global-standard research practices report 20% higher brand equity.

Conclusion:
Pakistan has significant room for research improvement, especially in rural outreach and SME adoption.

CTA: PKX Marketing bridges global best practices with local research needs.

References:
Statista (2025), PAS (2024), Deloitte (2024)

How Research Drives Smarter Business Decisions & ROI

Introduction:
Research is not just about data collection—it is about driving business impact. Qualitative and quantitative insights provide the foundation for strategic decision-making and ROI improvement.

Global Trends:

• Businesses using structured research see 20–30% higher ROI (Harvard Business Review, 2024).
• Research-backed strategies reduce product launch failures by 25%.
• Predictive analytics in research enables faster market entry decisions.

Pakistan Context:

• Brands leveraging research frameworks in Pakistan report 3x better marketing efficiency.
• SMEs using data-driven research achieve stronger investor confidence.
• Lack of research investment remains a barrier to sustainable growth.

Conclusion:
Research is a growth enabler, transforming raw data into strategy and ROI.

CTA: PKX Marketing delivers research that empowers brands to make smarter, data-driven decisions.

References:
Harvard Business Review (2024), PAS (2024), Deloitte (2024)