Qualitative & Quantitative Research

Data drives every successful business decision in 2025 — but without context, data alone is meaningless. PKX Marketing’s Qualitative & Quantitative Research services provide the insights brands need to understand markets, consumers, and competitors. By combining numerical depth with emotional understanding, we help clients make decisions that are both informed and impactful.

Global Market Insights

  • The global research industry reached USD 90 billion in 2024, with digital research tools accounting for 62% of total studies (ESOMAR, 2024).
  • Brands investing in research-backed marketing achieve 28% higher conversion rates (Nielsen, 2025).
  • AI-enabled data analysis reduces research lead time by 45% and improves accuracy (Deloitte, 2024).

Pakistan-Specific Data

  • Pakistan’s market research sector is growing at 17% annually, driven by digital analytics and consumer insights demand (PAS, 2025).
  • Only 40% of local SMEs conduct structured research before launching new products.
  • Brands implementing research-based strategies report 2.3x higher customer loyalty and satisfaction.

PKX Marketing’s Expertise

PKX Marketing integrates qualitative and quantitative methods to provide a 360° understanding of market realities. We specialize in transforming data into strategic insights that empower better business outcomes.

Our research expertise includes:

  • Consumer and market segmentation analysis.
  • Focus groups, interviews, and ethnographic studies.
  • Surveys, data modeling, and statistical analysis.
  • Brand health and perception tracking.
  • Competitive benchmarking and category performance reviews.

Benefits for Clients

  • Data-backed insights that minimize guesswork and risk.
  • Enhanced strategic clarity for marketing and product decisions.
  • Measurable understanding of consumer behavior and satisfaction.
  • Stronger brand positioning through evidence-based strategies.

Why Choose PKX Marketing

PKX Marketing’s research approach blends scientific accuracy with strategic creativity. We believe that insights drive innovation — and innovation drives growth. Our multi-method frameworks ensure clients receive not just reports, but clear, actionable intelligence that transforms decision-making.