OptoMe, a fiber-to-home service, faced the challenge of consumer education on GPON technology. Bounce rates were high at 75%, conversions under 0.8%, and keyword visibility for ‘Fiber Internet Karachi’ was negligible.

Our Solution

We implemented a technical SEO architecture with schema markup, FAQs, and a dedicated speed test tool. Performance-focused landing pages were launched with CRO frameworks (A/B tested CTAs). Geo-targeted ad sets optimized through lookalike audiences reduced wasted spend. Custom content (blogs, explainer videos) highlighted GPON’s superiority.

Impact & Results

• Conversion rates improved from 0.8% → 3.1% (+287%).
• Monthly leads grew from ~95 → 360.
• Cost per acquisition dropped 42%.
• Average session duration improved from 43s → 2m 15s.
• Ranked #1 for ‘Fiber internet Karachi’, #2 for ‘FTTH Pakistan’ in 4 months.