Connect Communications, Pakistan’s leading ISP, had a strong infrastructure backbone but a fragmented digital footprint. Their website had an average load time of 7.2s (GTMetrix) and a bounce rate of 68%. SEO visibility was weak: target keywords like ‘Karachi ISP’ ranked on page 3. Leads were largely offline, with <120 online inquiries/month.

Our Solution

We rebuilt their corporate website with optimized UX, CDN integration, and schema-based SEO. We deployed GA4 + server-side tagging, improved CLS to 0.08, and LCP to 1.9s. Campaigns included multi-channel digital advertising (Google Search + Facebook retargeting), and ORM monitoring dashboards were set up.

Impact & Results

• Online inquiries grew from 120/month → 420/month (+250%).
• Website load time reduced from 7.2s → 1.9s (mobile-first index).
• Keyword ‘Karachi ISP’ moved from rank 26 → 2 within 5 months.
• Cost per lead reduced by 37%, with CTR increasing from 1.3% → 3.8%.
• NPS improved by +14 points post digital support rollout.