Empowering Digital Commerce with Strategy and Scale
The e-commerce revolution has transformed how consumers shop and how brands sell. Today, success lies not only in having an online store but in managing it with precision, agility, and data intelligence. At PKX Marketing, we help businesses launch, optimize, and scale their e-commerce presence — driving conversions, improving visibility, and maximizing ROI.
Our E-Commerce & Marketplace Management services integrate creative storytelling with data-driven execution across platforms like Shopify, WooCommerce, Daraz, Amazon, and TikTok Shop. From strategy and setup to performance analytics, we manage every aspect of your online business so you can focus on growth.
The Growth of E-Commerce in 2025
Global e-commerce sales are projected to reach $7.5 trillion by 2025 (Statista), accounting for nearly 25% of all retail sales. In Pakistan, digital commerce is experiencing explosive growth — projected to exceed $12 billion by 2026 (State Bank of Pakistan, 2025). The boom in logistics, payment gateways, and social commerce platforms like TikTok Shop has made online retail one of the most dynamic industries.
As competition rises, managing your brand’s e-commerce operations effectively becomes a decisive advantage — and that’s where PKX comes in.
Our E-Commerce Management Framework
Our 360° framework ensures consistent growth and operational excellence across all digital marketplaces:
- Strategy & Consultation: Platform selection, brand positioning, and competitor benchmarking.
- Store Setup & Optimization: Design, UX, SEO, and integration of payment/shipping systems.
- Product Management: Listings, descriptions, imagery, and content optimization.
- Campaign Management: Paid media, influencer collaborations, and promotions.
- Customer Experience Management: Reviews, retention, and loyalty systems.
- Analytics & Reporting: Real-time dashboards for performance tracking and decision-making.
Platform Expertise
- Shopify & WooCommerce: Full store setup, theme customization, and conversion optimization.
- Daraz & Amazon: Product listings, store management, and sponsored ad campaigns.
- TikTok Shop: Creative selling through video commerce and influencer collaborations.
- Meta Commerce & Google Shopping: Integrated catalog management for visibility across channels.
- Custom Platforms: For brands using proprietary CMS or ERP systems.
Marketplace Growth Strategies
We design growth strategies that combine visibility, performance, and brand storytelling:
- SEO for E-Commerce: Product keyword optimization and structured data tagging.
- Conversion Rate Optimization (CRO): A/B testing, UI/UX enhancements, and trust-building design.
- Performance Marketing: Google, Meta, and TikTok ad campaigns driving traffic and sales.
- Influencer & Affiliate Marketing: Creator-led brand discovery.
- Email & Retargeting Campaigns: Recovering abandoned carts and boosting repeat purchases.
Operations & Fulfillment Support
E-commerce success relies on operational efficiency. PKX Marketing helps clients integrate with leading logistics and payment partners for smooth order fulfillment and after-sales experience.
Our services include:
- Inventory and stock-level management
- Integration with courier APIs (Leopards, TCS, M&P, etc.)
- Real-time order tracking setup
- Returns and refund process management
- Customer service SOP design and training
Analytics & Reporting
Data drives every decision at PKX. Our e-commerce analytics solutions measure performance across multiple dimensions:
- Sales Funnel Metrics (Impressions → Clicks → Conversions)
- Customer Lifetime Value (CLV)
- Average Order Value (AOV)
- Return on Ad Spend (ROAS)
- Churn Rate & Retention Ratio
- Heatmaps and behavior flow tracking (Hotjar, GA4)
These insights enable us to continuously refine store performance and marketing strategy.
Our Strength in the Pakistani Market
PKX Marketing’s deep understanding of Pakistan’s evolving e-commerce ecosystem allows us to deliver solutions that combine international best practices with local market insights. We’ve worked with startups and enterprises alike, helping them scale operations through optimized marketplaces and omnichannel selling.
From creative strategy to technical execution, PKX serves as your digital growth partner in a rapidly digitizing retail landscape.
Industries We Serve
- Fashion & Apparel
- Beauty & Cosmetics
- Food & Beverages
- Technology & Electronics
- Health & Wellness
- Home & Lifestyle
- Automotive Accessories
- Books & Stationery
Trends & Insights (2025)
- 65% of e-commerce purchases in Pakistan are now made via smartphones (DataReportal, 2025)
- Social commerce contributes to 18% of total online sales (Hootsuite, 2025)
- AI-powered recommendations increase AOV by 22% (Shopify, 2025)
- Same-day delivery improves retention by 35% (McKinsey, 2024)
- Influencer-led campaigns deliver 3.5x engagement for e-commerce brands (WARC, 2025)
Case Snapshot: Multi-Platform Retail Success
PKX Marketing helped a premium fragrance brand expand across Shopify, TikTok Shop, and Daraz. We managed listings, campaigns, and fulfillment integration. Within 60 days:
- Online visibility increased by 180%
- 2.9x ROAS achieved across paid campaigns
- 35% repeat purchase rate
- TikTok Shop followers grew by 2,000%
Why Choose PKX Marketing
- Full-stack e-commerce strategy, management, and growth
- Certified experts in Shopify, Meta Commerce, and Google Shopping
- Data-led optimization for sales and conversions
- Deep marketplace experience in Pakistan and GCC
- Integrated creative, advertising, and analytics ecosystem
Looking Ahead — The Future of Digital Commerce
The next era of e-commerce will be powered by AI, personalization, and cross-border expansion. PKX Marketing is investing in predictive analytics, automated fulfillment, and adaptive ad optimization to help brands compete globally while staying locally relevant.
Let’s Build Your Online Growth Engine
Whether you’re launching your first store or scaling an existing marketplace, PKX Marketing provides the strategy, systems, and support to make it thrive.