GiftWifts (giftwifts.com)

GiftWifts (giftwifts.com)

Challenge

GiftWifts entered a saturated gifting e-commerce space with limited traction. Monthly orders averaged <50, organic traffic was <500 visits/month, and Instagram presence was stagnant at ~3k followers.

Our Solution

We designed Google PPC campaigns with keyword segmentation, optimized backlinking campaigns, and published long-form SEO blogs. Ran TikTok/Instagram reels targeting young buyers and implemented advanced GA4 funnels to attribute conversions.

Impact & Results

  • Monthly orders grew from <50 → 210 in 90 days (+320%).
  • Organic traffic doubled from 500 → 1,100/month.
  • Instagram followers scaled from 3k → 25k in 6 months.
  • ROAS on PPC campaigns averaged 4.7x.
  • Cart abandonment reduced from 62% → 38%.